Are you a proud owner of a newly-formed company? The first thing you’ll want to do is find ways to promote your services and products and attract new customers. Running a blog attached to your business website is one of the best ways to connect with new customers and introduce them to your products. Here are 4 reasons why.
1. You Get to Become an Expert in You Industry
Writing a blog for your small business will help you become the best at what you do. You’ll be surprised at how much you learn when you need to write in-depth information about your industry.
Customers respond well to leadership. That’s why you need to use your blog to show your expertise. You need to be vocal about the talents, knowledge, and experience that you can offer.
For instance, a health insurance company may use their blog to write useful articles about the Affordable Care Act. This allows them to position themselves as the leader in that specific field.
To achieve this goal, you need to take your time and think about how you want to present your company. Aim to write in-depth articles that offer new information to your readers. Also, make sure to write frequently and stay on top of the trends.
2. You’ll Receive Free Advertising
While your business is new, your advertising budget is probably quite limited. A blog can offer a cheaper alternative to traditional advertisin. When done correctly, your blog can even provide higher traffic figures.
Even if you don’t have much experience in blogging, you’ll quickly get the hang of it once you start writing. Start by searching online for useful tips on how to write attention-grabbing articles.
The goal of using a blog to promote your business is to boost your overall search engine rankings. By having your company name pop up on the first few pages of Google search results, you’ll get more clicks onto your main website, which will result in more sales.
For this to happen, you’ll need to learn some SEO basics to implement while writing articles for your blog.
3. You’ll Expand Your Email List, and Your Sales
Lastly, by writing engaging blog articles, readers will be more likely to subscribe to your email list to receive similar content and updates on your company’s services. This goal can simply be achieved by adding an area on your blog’s page where customers can enter their email addresses. You can even create a pop up that asks for readers’ email address before they leave the page.
Now, why are email addresses so important? Well, if you have your customers easily accessible through email, you can promote your products directly to them. You can let them know about new products, upcoming sales, and what they can expect in the future from your company.
4. You’ll Boost Your Social Media Presence
A well-written blog article can improve your social media presence and make you more visible to potential customers. If you offer high-quality content in consistent, excellently wrapped blog articles, people will want to stay in touch with you and social media channels, like Facebook and Twitter, art a popular way to do just that.
Social media makes it so easy for you to engage with the audience and even get back their feedback on your work and progress. Also, ensure that you have active social media buttons on each blog post so people can share the articles with their own friends and followers.
All things considered, writing a blog can indeed have many benefits for your business. So, get to writing and help your business grow and prosper.