In order to be successful, retail stores have to focus heavily on providing the right visual cues for customers and attracting prospects’ attention to the most important items set up for sale.
There is a fine line between the defining qualities of a winning interior design for retail stores and a store design that falls short of its visitors’ main expectations. Ensure you’re store stays on the right side of the line with these 5 tips.
1. Create a Striking First Impression
The first impression your store creates in the minds of your visitors and prospective clients is the most important element to keep in mind. Make sure the focal point your displays are oriented towards is easy to see as soon as someone walks into your store. Keep it at eye level, keep the space between the doorway and your main attraction as clear and distraction-free as possible, and use adequate lighting to bring even more attention to the main event.
Finally, create the right pathways for visiting customers to follow. Put yourself in their shoes, and arrange the first items, displays and shelves they see to guide their vision towards your most important attractions and products. You don’t want them to miss out on your best items!
2. Focus on Adding the Right Kind of Lighting
The right lighting can make the difference between a boring display room and one that captivates its audience. Invest in higher quality LED lights to increase visibility, and choose lighting colors and tones that complement the designs of your items in the best possible ways.
The key is to set up a lighting system focused on the most essential details and elements that make your products look their best.
3. Set Up Unique Speed Bumps
If you set up the same displays, signs and shelves throughout your store, customers will just end up walking right past them by default. Avoid that outcome by investing in unique display designs and creating an inviting ambiance that alternates between relaxing and striking elements to attract your customers’ attention on the most essential aspects.
Set up the items and products you want to draw attention to against high-contrast backgrounds featuring the most inviting signage.
4. Use Compelling Signs Throughout Your Shop
Speaking of signs, they are just as important as the displays themselves in terms of directing attention towards the most essential items you want to sell. Avoid setting up an overwhelming number of signs near the entryway, but make sure to have signs at all key areas that become visible as soon as a client takes interest in a certain area of your store.
Customers have to be immediately attracted to signs that can be read fast, are easy to read, and give an adequate amount of insight within 2-3 seconds. To achieve this outcome, add unique but readable fonts, adjust the lighting and contrast to suit your needs, and employ compelling, short phrases that get your clients hooked from the start.
5. Secure Your Customers’ Comfort and Personal Space
Don’t forget about your store’s layout and practical elements. Add enough space for comfort, but make the area cozy enough for people to feel at ease and welcome. In terms of practicality, if you have a clothing store or a shoe store, make sure prospects can try out your products in comfort before buying them. If the store is focused on hardware products or electronics, make it easy for your customers to view the features and dimensions of your products and to see them in action, if needed.